In a context in which more companies are starting to seek to generate the least possible impact on their production chain and where there is an increasing number of people who are interested in brands with environmentally friendly approaches (from product design to final delivery), we wanted to take a step further in the direction of SUSTAINABILITY, a principle on which we have been based since our beginnings. 

Besides, given the multiple brands in our portfolio and the diversity of markets for which we target our wines, we believe it is necessary to unify communication under our umbrella brand, Karim Mussi Winemaker, in order to reinforce a simple and clear concept of the essence and identity behind all our projects.

In this particular case, we decided to make a change in the design of the packaging we had been using so far for our different wine brands (6 and 12-bottle cases), moving towards a unified brand, KARIM MUSSI WINEMAKER, and using sustainable packaging material.