The presentation featured a guided tasting by Karim, introducing this new product of three Malbecs from different latitudes and altitudes along the Andes: Alandes Malbec Calchaquí Valley, Alandes Malbec Uco Valley & Alandes Malbec Patagonia.  

This triad responds to a desire of inviting the consumers to travel through their senses through different wine-growing landscapes while enjoying an exciting and educational tasting experience. Three Malbecs that, despite their similar winemaking process, reveal a very different profile due to the influence of their terroir.

We are glad that the message has been understood and shared; our intention to provide a sensory journey to the consumer through different vineyard landscapes along the Andes, providing elements that allow us to identify the distinctive characteristics of each terroir through each Malbec.

FOOD & WINE | The wines were paired with three gourmet dishes specially prepared by the renowned chef Pol Lynk, from Overo Bar. 

From our winery were Karim Mussi, our Communication and Marketing Manager, Majo Peroni @mpwineconnection and our Brand Ambassador in Buenos Aires, Mónica Senra @monica.senra.

--- Some pictures of the events that took place during the launch of our Triad of Malbecs - Along the Andes, in Buenos Aires.

We were very pleased with the enthusiastic reception this proposal received from our guests, trade customers and wine journalists in Argentina. 

EVENTS AGENDA

TUESDAY 14/2 at Overo Bar, Buenos Aires

12 am : Triad I / Trade Event

5 pm | Event Triad II / Press

PRESS:
We share a review by journalist Nicolás Orsini about the event and the Triad:
https://www.nicolasorsini.com/el-turco-y-su-triada-de-malbecs/

VIDEO IN YOUTUBE:

TRIAD OF MALBECS EXPERIENCE LAUNCHING| https://youtu.be/TBxVkcHAv24 

PRODUCT DESIGN | Triad of Malbecs:

-Creative direction + product development: Majo Peroni  

-Graphic design: M. Belén Pascual